Many people wonder if investing in video marketing is the right move to extend their business or brand. If you are one of those people, wonder no more – it is! In fact, 54% of consumers who support a business or brand want more video content from them. On top of that, video marketing can increase your qualified leads by 66% a year. These are leads you can easily turn into paying customers.
With stats like these, who wouldn’t want to invest in video marketing? A lot of businesses worry about the perceived high cost to get started. You don’t have to book a whole team and start a major production. There are some cool apps to help you make videos easily. Some are better than others, so you need to invest in the right video marketing tools. Not just effective, you also need them to be easy to use so you can get started quickly.
Keep on reading to discover five easy-to-use video marketing tools.
Why you should use video marketing tools
Before we talk about the tools themselves, let’s discuss the video marketing benefits these tools provide.
Video Marketing supercharges your campaigns
Including video marketing in your overall marketing campaign can make it reach a wider audience.
When it comes to engagement, nothing beats video. Including a video on your website can make the average visitor stay 88% longer. Simply put, when search engines like Google “see” that your audience is engaged for longer, they will boost your website in the search engine results pages (SERPs). This means your website will be more visible online, which will bring in more traffic.
Furthermore, a fun and engaging video is instantly shareable. As people share your videos socially, the videos will reach more people and peak their interest in your business or brand. And the more social shares you get, the more search engines will deem your content relevant and give it a boost in the search rankings – more visibility for you!
Video Marketing boosts your conversion rates
When your audience is engaged for longer on your website, they will more likely take the desired action. A well-placed video that captures a visitor’s attention and touches on their pain points is a powerful conversion tool. How powerful? Well, it can increase your conversion rate by a whopping 80%.
Video Marketing apps help you create truly unique videos
Some of the tools mentioned in this article like Powtoon and Animoto can be integrated into Wistia. This can allow you to track important viewership KPIs and metrics. By extracting meaningful insights from these KPIs and metrics, you can create unique video content that will resonate with your audience and further increase conversions.
Popular types of video marketing tools
You will find a variety of tools out there that you can use for your video marketing efforts. Here are the most popular ones:
- Video editing software: This is the software you use to edit your videos after they have been produced (post-production). It allows you to put your video together to tell a cohesive story. This software also allows you to add all types of sounds and effects to make the videos more engaging.
- Interactive video software: This software is similar to video editing software. The biggest difference is that it allows for user interaction by allowing you to place clickable areas in the video.
- Live streaming: Live streaming allows you to record a video and broadcast it over the internet simultaneously.
- Video animation software: This is software that allows you to create animated videos to communicate your message. They are usually packed with dozens of characters, character animations, transitions, effects, music and more to help you create high-quality animated videos.
- Stock videos: Stock videos are premade videos that you can reuse for your own content. They are professionally shot, saving you time and money on video production. Some stock videos are free while others need to be purchased.
Try These 5 Easy to Use Video Marketing Tools
If you are a video marketing novice, then you need easy-to-use video marketing tools. Not only will they help you get started with your video marketing campaign sooner, but they will also save you money since you don’t have to worry about hiring a professional to drive results.
So, without further ado, here are five beginner-friendly video marketing tools you need to try (they all have free trials):
1. InVideo
InVideo is a great online video editor for blog and article writers to turn their content into a video and has been featured before. It has many templates that enable you to create various styles of videos, from informational to promotional videos. And all you have to do is copy and paste the relevant parts of your content into the necessary templates to create the script.
Plus, it has a library of assets, such as characters, images, video clips and music, that you can use through its drag-and-drop interface to customize the video to your liking.
Great for: Content writers who don’t have the time to learn professional video editing.
Not great for: Advanced video editors who want to control every aspect of the video creation and editing process.
Pricing: You can start using InVideo for $10 per month.
2. Powtoon
Powtoon is an animation software that allows you to create animated videos in a variety of styles. You can create traditional cartoons or whiteboard animations to engage your audience. It allows you to tell stories about your product or service through eye-catching visuals and simple narratives. It has an intuitive interface with drag-and-drop functionality and a tutorial to guide you through the animation creation process and get you started immediately.
Great for: Anyone looking to create short animated videos and presentations with simple narratives about their products and services.
Not great for: People who want to create unique animated videos and presentations. Creating, importing and animating custom assets is time-consuming or requires professional animators.
Pricing: Pricing for Powtoon starts at $19 per month.
3. VideoScribe
Whiteboard animation has become a popular and effective option for creating explainer videos. And VideoScribe is dedicated to making whiteboard-style animations easy and affordable. You just add all the text and images you need on the canvas and it will automatically create a stunning whiteboard animation for you. When coupled with the right music and narration, you will have an engaging video on your hands.
Great for: Anyone looking to quickly create explainer whiteboard animations using a wide selection of free text, images and music.
Not great for: Anything other than whiteboard-style animations.
Pricing: VideoScribe’s pricing starts at $14 a month.
4. Content Samurai
What if you could create a compelling video with a click of the button? Well, that is what Content Samurai allows you to do. If you have written content that is good to go, you can just copy and paste it into the editor. With one click, Content Samurai will format the text and find the appropriate images to match. You don’t have to do anything other than wait for the program to finish creating the video slideshow for you and then share it with your audience.
Great for: People who don’t want to bother with sourcing images and learning a bunch of video editing features, such as text boxes, layers and timelines, in order to create a video.
Not great for: People who want more control of the video animation process.
Pricing: Content Samurai starts at $47 per month.
5. Animoto
Animoto is an excellent and affordable video editor that allows you to create marketing videos with ease(Get 15% Off All Animoto Annual Plans with code ANNUAL15OFF). It lets you add a number of styles, transitions and effects without needing mad editing skills. You just add the text and videos you want to use, do some light editing, pick some music and click a button to create the video.
If you don’t like the final product, you can let Animoto remix everything and churn out a differently styled video. You can do this as many times as you like until you find one you like. You can easily add captions to your video in order to add more context to what is being shown on screen.
Great for: Anyone looking for an easy-to-use and affordable video editor but doesn’t care about the fine details.
Not great for: Creating highly-personalized video content that sets your brand apart from the rest (but hey, we’re looking for easy to use, right?).
Pricing: You can use Animoto starting from $5 a month.
And you get 25% Off Annual Plans at Animoto with Code VIDEOALLDAY
Conclusion
As you can see, there are a number of easy-to-use video marketing tools at your disposal. It is also important to understand that there is no one-size-fits-all tool to your video marketing needs. If you need to create compelling and engaging video slideshows, InVideo comes highly-recommended and is our Top Pick. However, if you want to create stunning cartoon- and whiteboard-style marketing videos Powtoon is for you.
