Streamline video creation with InVideo
Sometimes we have to get marketing materials ready quickly and, well… we deliver.
There are various tools and services available nowadays to streamline design, photo curation, or article writing. If there is a trend, services pop up to fill that demand. One trend that was lacking a simple solution was video.
It’s quite complex – you have to come up with an idea, define the style, create a storyboard, find the footage, decide on the pacing and cuts, color grading and the list goes on.
In short: there are a lot of steps involved, and “quickly” making a video usually ends up being a lot of work.
If you’re an entrepreneur working alone or in a small team, but you want that professional look, you should check out InVideo. The same applies if you have small clients that don’t bring the budget for a whole production.
InVideo is an easy to use, browser based Video Creator
InVideo is a video creator , meaning it helps transform your ideas into good looking videos. In essence, it’s the same you would get from using other professional video production software, but the pre-built components and templates make the process more streamlined.
That way you can easily create Storytelling videos, promo ads, social videos or make your listicles more interesting.
You load content or a script onto the platform, choose a template and InVideo does the rest. They have a large library of stock footage (paid and free) or you can provide your own. InVideo also has a music library.
Of course, there are plenty of editing options available as well, so you don’t have to fear just getting a cookie-cutter solution.
Easy video creation for different uses
The ease of use lets you focus on what you want to achieve with the video, rather than spending a lot of time figuring out how to make it. You can easily turn a blog post into a video or start working with a very short script. InVideo automatically gathers clips that fit the content.
InVideo is especially great for:
- Introductory videos: Tell people about your company or your services
- Explanatory videos: explain how something works (step by step guides etc)
- Drive action: tell a story to get the audience to do something
- Product videos: introduce or showcase a specific product or feature
- Testimonial videos: interviews, quotes or soundclips of your customers to show why you’re great
- Informative/ tutorial videos: educate your audience about something specific
InVideo is best suited to make videos where the information is based on lists. It’s also great when you want to easily integrate text overlays.
Something that surprised me is how little information you actually have to squeeze in to get a “real” video. You will need a lot less text than you’d first expect which means that the process is super quick.
You can start with just a bit of information and a loose idea of the feel of the video.
InVideo provides templates, so you don’t need to have a storyboard, or a concrete vision of the style (and accompanying guidelines).
Create easy Social Videos from blog posts
InVideo shines as a text-to-video solution to support your already existing content by re-purposing it for a new channel. If you’ve neglected video so far, get started using this tool.
It took us about 2 hours (without any video experience) from registering with InVideo to get this uploaded to youtube.
Scorcese and Nolan are not going to call and ask for advice, but it is a very quickly done video to support an already existing blog post about profitable Marketing Skills for remote work. Thanks to InVideo, we were easily able repurpose the blog post and give our audience an alternative to reading.
If you want to dive in a bit deeper, head over to the InVideo blog for some helpful articles about video creation and video marketing.
